Faster Validation. Smarter Products.
Better UX.
Hi, I’m Natalia — a Senior Product Designer, building purposeful, intuitive digital experiences. With a background spanning travel, wellness, B2C, and B2B/SaaS, I help early-stage startups and growing companies turn complex ideas into products people love to use. I combine user-centered design with a strategic, data-informed approach to create solutions that are not only elegant but effective — aligned with real user needs and business outcomes.
Product Design
Product Vision and Strategy
User Research
SaaS Design
App Design
Product Roadmap
UX KPIs
Product Design Product Vision and Strategy User Research SaaS Design App Design Product Roadmap UX KPIs
Companies I worked with
Product Design Case Studies
SaaS | Product Design
Enhancing Customer Support for a Regional Information Center
App design | EdTech | Product Design
Redesigning a meditation experience for kids
SaaS | Product Design
Designing a Time Tracking and Project Management Platform for a Consulting Firm
App design | Product KPIs
Redesigning the Onboarding Experience for a Kids' Meditation App
Cybersecurity and IT Risk Management | Product Design
Risk Visualization Dashboard for KeyBank
SaaS | IT support system
Improving the Service Agent Workspace for IT Support Agents
COMING UP SOON
FinTech | Product Design
Western Union App: Enhancing the International Money Transfer Experience
COMING UP SOON
Selected UX/UI design projects I have done in recent years
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Dashboard for applications management
SaaS | Product Design | UX Strategy
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Retreat Spaces Booking App
iOS | UI Design
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Internal tools for IT Service Management
SaaS | Product Design